Time of Transformation, is it?
According to Leatrice Eiseman, executive director of the Pantone Color Institute,"As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colar family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions."
PANTONE 17-3938 Very Peri is a symbol of today's global zeitgeist and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.
Creativity will be this year's transformation. Create to celebrate LIFE in an innovative way.
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