If you consider yourself brave and fearless, this is definitely your color!
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” Those are the words of Leatrice Eiseman, Executive Director of the Pantone Color Institute.
It will be a pleasure for me to work with this pantone. He is lively, exudes pure joy, courage and unrestricted energy. It's an electrifying hue, an audacious color, full of humor and optimism.
There are several possibilities and there will be no lack of opportunity to show this in my projects.
